Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly.
They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed.
NEXT WEEK: If You're Happy And You Know It...
Showing posts with label broadcast. Show all posts
Showing posts with label broadcast. Show all posts
30 June 2019
09 June 2019
Who Wants A Slice of Data Pie?
The thing about the internet is that content used to be king. What really is more valuable is data. Numbers. You. There are those out there who make it their business to keep an eye an where you are going on the internet, what it is you are looking at and what it is you are searching for and buying.
This information is pure gold to advertising agencies. The thing is, that information is not really all that valuable. In this episode, Ric takes a look at Ad Tech and how it doesn't work and how more and more companies are shying away from it, after they have taken it for a test drive. There is a very simple formula for working with advertisers in a broadcast and Ric will explain. Listen now.
NEXT WEEK: The Messenger We All Want To Shoot
This information is pure gold to advertising agencies. The thing is, that information is not really all that valuable. In this episode, Ric takes a look at Ad Tech and how it doesn't work and how more and more companies are shying away from it, after they have taken it for a test drive. There is a very simple formula for working with advertisers in a broadcast and Ric will explain. Listen now.
NEXT WEEK: The Messenger We All Want To Shoot
10 February 2019
Talking Tech with Dianna Fryer
For several years now, companies have found new and inventive ways of removing people from various industries, even in the world of broadcast. Which is sad. It's as if technology was sucking the fun right out of the business.
But what happens when you put people back into the mix? In the new format of From Radioland, I sat down with Dianna Fryer, General Manager of Pirate Radio Studios, Inc. to discuss this very thing.
Also, a new element has been added to the show, Playing Favorites.
NEXT WEEK: Talking about the weather with Austen Onek.
Stay tuned...
But what happens when you put people back into the mix? In the new format of From Radioland, I sat down with Dianna Fryer, General Manager of Pirate Radio Studios, Inc. to discuss this very thing.
Also, a new element has been added to the show, Playing Favorites.
NEXT WEEK: Talking about the weather with Austen Onek.
Stay tuned...
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